Consulting
I help large large institutions (mainly in financial services, insurance and renewables) build new businesses and products – taking them from concept to market, through the organisational complexity that kills most initiatives before they launch.
I work with executives who are serious about getting something to market, which means I spend as much time managing the internal dynamics as the product itself.
I've done it before
The AI age is not about technology
Building the technical product is maybe ten percent of the challenge. The other ninety is everything underneath it — the governance, the compliance frameworks, the data isolation, the internal permissions, the stakeholder trust.
90%
How I work
Three different modes
I come at this from two directions simultaneously. I've built companies with my own money, made every mistake worth making, and kept going. I've hired people and had to let them go. I've built products that reached millions of customers across some of the most prominent institutions in European financial services.
But I've also spent enough time inside large organisations like banks, asset managers or insurance companies to know exactly where new initiatives die. The governance cycles that outlast the original sponsor. The compliance review that quietly becomes a veto. The data isolation requirement nobody mentioned in the kickoff. The stakeholder who wasn't in the room but turns out to matter most.
That combination – entrepreneurial judgment and enterprise fluency – is what I bring to every engagement.
My core focus is financial services, insurance and renewable energy.
Depending on the engagement, I help with:
Researching and mapping new business opportunities
Aligning stakeholders and creating roadmaps through on-site workshops
Building and stress-testing business models, AI initiatives and product roadmaps
Creating the processes and structures for how agentic AI actually needs to operate
Managing execution across product, UX design, development and go-to-market
Working through compliance, data security and IT security requirements
Navigating legacy infrastructure and finding pragmatic ways to build around it
Managing vendors, external partners and procurement processes
Aligning stakeholders and keeping governance processes from becoming a bottleneck
Finding and hiring the right people and partners
Getting products to market











